Your privacy matters to us. This Privacy Policy explains what personal information ST GLOBAL LTD collects, how we use it, who we share it with, and what rights you have over your data. This policy applies to all users of ST GLOBAL LTD.
1. Who We Are
ST GLOBAL LTD is an independent flight blogging and travel media publication. References to "we", "us", or "our" in this policy refer to ST GLOBAL LTD and its operators. For data-related enquiries, please contact us at .
2. Information We Collect
We collect information in the following ways:
- Information you provide directly — When you subscribe to our newsletter, leave a comment, contact us, or make a purchase, you may provide your name, email address, and payment details (processed securely by our payment provider).
- Information collected automatically — When you visit ST GLOBAL LTD, we automatically collect certain technical data including your IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages. This is collected via analytics tools (see Section 5).
- Cookies and tracking technologies — We use cookies and similar technologies to enhance your browsing experience and understand how readers use our site. See Section 4 for full details.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To deliver and improve our content, newsletter, and premium features
- To respond to your enquiries and provide customer support
- To process purchases and subscriptions securely
- To send you the newsletter and updates you have opted into (you may unsubscribe at any time)
- To analyse site traffic and reader behaviour to improve our content strategy
- To detect and prevent fraud, spam, or misuse of our services
- To comply with legal obligations
We will never use your information for purposes materially different from those listed above without informing you first and, where required, obtaining your consent.
4. Cookies
Cookies are small text files stored on your device when you visit a website. ST GLOBAL LTD uses the following categories of cookies:
- Essential cookies — Required for the site to function correctly (e.g., session cookies, security tokens). These cannot be disabled.
- Analytics cookies — Help us understand how visitors interact with our content (e.g., Google Analytics). These are anonymised and do not identify you personally.
- Preference cookies — Remember your choices such as dark mode or newsletter dismissal status.
- Affiliate & marketing cookies — Set by third-party affiliate networks when you click affiliate links. These track whether purchases are made after clicking our links.
You can manage or disable cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of the site.
5. Third-Party Services
We use a number of trusted third-party services to operate ST GLOBAL LTD. These services may process your data on our behalf:
- Google Analytics — Website traffic and audience analytics. Data is anonymised. See Google's Privacy Policy.
- Email service provider (e.g., Mailchimp, ConvertKit) — Manages our newsletter subscriptions. Your email is stored securely and used only to send content you signed up for.
- Payment processor (e.g., Stripe, PayPal) — Handles all payment transactions. We never store your full card details on our servers.
- Affiliate networks — We partner with flight and travel affiliate programmes. Clicks on affiliate links may be tracked by those networks.
- Comment systems — If we use a third-party comment platform, that provider's privacy policy will also apply to comments you submit.
6. Data Sharing
We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:
- With trusted service providers who process data on our behalf (listed in Section 5), under strict data processing agreements
- When required by law, court order, or government authority
- To protect the rights, property, or safety of ST GLOBAL LTD, our readers, or others
- In the event of a business merger, acquisition, or sale of assets, in which case you will be notified in advance
7. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy, or as required by law. Specifically:
- Newsletter subscriber data is retained until you unsubscribe
- Purchase and transaction records are retained for up to 7 years for tax and legal compliance
- Comment data is retained until deleted by the user or moderated by us
- Analytics data is retained in anonymised, aggregated form indefinitely
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right of access — Request a copy of the personal data we hold about you
- Right to rectification — Request correction of inaccurate or incomplete data
- Right to erasure — Request deletion of your personal data ("right to be forgotten")
- Right to restrict processing — Ask us to limit how we use your data
- Right to data portability — Receive your data in a machine-readable format
- Right to object — Object to processing based on legitimate interests, including direct marketing
- Right to withdraw consent — Where processing is based on consent, withdraw it at any time
To exercise any of these rights, please email . We will respond within 30 days. We may need to verify your identity before actioning your request.
9. Children's Privacy
ST GLOBAL LTD is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
10. International Data Transfers
Some of our third-party service providers may process your data in countries outside your own. Where this occurs, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data in accordance with applicable privacy laws.
11. Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your information against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. For significant changes, we may also notify newsletter subscribers directly. Continued use of ST GLOBAL LTD after changes are posted constitutes your acceptance of the updated policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please get in touch:
- Website: ST GLOBAL LTD Contact Page